Flu Education Resources

17 10 2012

The American Lung Association’s Faces of Influenza campaign has a fabulous toolkit available this year that is free-of-charge, along with PSAs that are also free-of-charge.

They have brochures, posters, and flyers ready to print, and they have an influenza backgrounder, templates of articles and letters to the editor, press releases, print ads, and other materials ready to use.

You may download all of these materials, or you may ask that hard copies be sent to you.

There are two campaign spokespeople this year, both of whom are warm and caring individuals—one is Sarah Chalke from the television show Scrubs, and the other is Maria Canals Barrera, from the television show Wizards of Waverly Place.

If you have any questions about the materials, contact Mary Havell at the American Lung Association.

Families Fighting Flu also has materials that may be downloaded and used in flu-fighting efforts. They have posters, postcards, and brochures that may either be downloaded at no cost, or they have hard copies that may be ordered.

The Immunization Action Coalition has handouts about vaccine-preventable diseases and vaccines that may be downloaded from their website free-of-charge.

The Vaccine Education Center at CHOP also has many handouts that are downloadable free-of-charge from their website.

There are lots of other organizations that have free educational material about influenza, including PKIDs.

What materials do you have that you can share with others this flu season? Tell us about them in comments, and leave URLs if you can.

By Trish Parnell
Image courtesy of USACE Europe District





Free Flu Educational Materials

2 09 2010

If you’re a flu fighter, someone whose mission is to work with the public to stop disease transmission, there are a couple of resources we’d like to tell you about.

PKIDs has a toolkit for educators called Flu’s Gonna Lose.  This kit has free materials to download—most materials are open-source so you are allowed to brand with your organization logo and contact information.

The kit includes:

  • Posters 8.5 x 11 or 8.5 x 14
  • Web banners and buttons – animated or static
  • Podcasts and blogs for sharing
  • PTA materials with:
    • Fact sheets
    • Letter templates to raise flu awareness with school officials and staff
    • How-to guide for creating and running a school-based flu vaccine clinic
    • Sample radio PSA scripts
    • Sample press release
  • Nonprofit/group materials with:
    • Materials similar to PTA, but adapted for use by nonprofits

The CDC is coming out with many materials to support its new campaign, “Flu Ends With U.”

They offer:

There are many more materials coming from the CDC and they should all be online by end of September at the latest.

If you know of other free materials for flu educators to use, pass them along and we’ll post the info in a blog.





YouTube for Health Educators

26 08 2010

YouTube isn’t just for Justin Bieber fans or people interested in 20th century dance moves.  It’s also perfect for health educators.

YouTube provides health educators with an endless supply of videos on health topics ranging from pertussis to the importance of adequate vaccination, as well as breaking health news and updates from government agencies.

Did you know CDC is on YouTube, as is WHO, and other estimable groups such as UNICEF and Save the Children?

A number of health departments use YouTube for health education campaigns addressing food inspection, oral health, swine flu, and everything in between.

If you are a health educator and are interested in learning more about YouTube, including how to set up an account and upload a video, sign up for next Wednesday’s webinar using these steps:

  1. Sign up for PKIDs Communications Made Easy Program (It’s free!)
  2. Register for our YouTube for Health Educators webinar (held Wednesday, September 1st at 9:00 am pacific time)
  3. Call in on the day of the webinar, using the number from your registration email
  4. Get online using the URL link in your registration email




Teens, Vaccines, and Media

26 07 2010

How do I communicate with teens? This question hounds most providers as well as parents and teachers. Thanks to excellent research by the Kaiser Family Foundation and PEW Research Center, we know some of the answer lies in the latest media trends and technologies.

But what about health information? Most parents have to walk the line between gatekeeping and educating their teens about their own health and wellness. Nowhere is this juggle more apparent than in the realm of teens and vaccines.

According to CDC, teens 18 and under need Tdap, meningococcal, seasonal flu, and HPV vaccines, as well as to stay current with other childhood vaccines.

In 2008, CDC launched a pre-teen vaccine campaign, impressing on caregivers the importance of vaccinations for this age group as well. The host of recommended vaccines protect against diseases such as whooping cough, HPV, meningitis, pneumonia, and others.

Reaching Our Teens

Communicating the importance of vaccinations to teens isn’t just a matter of laying out the facts. Programs like GetVaxed, PKIDs teen and young adult site, attempt to reach adolescents using colorful, short, pithy health messages with extra punch and color.  

Translating health messages, pithy or not, into action is a science that interests many, especially given the evolution of information-sharing with the onset of online and mobile technologies.  In a subsection of the Internet and American Life Report, Pew Research Center tracks the way teens use technology to communicate and get information.

As teens increasingly turn to texting as their preferred method of communication, parents and health providers would be wise to consider ways to text out health and prevention messages.

According to Pew, using texts to educate teens about STD prevention can be effective, though no data exists currently that addresses text immunization messages.

Given the importance of teen and pre-teen vaccination, it’s clear that parents and immunization educators would benefit from more outreach efforts targeting the favored language of teens (texts, Facebook, and the mobile Web).

The Kaiser Family Foundation’s report, Generation M2: Media in the Lives of 8 to 18 Year Olds concludes that in the past few years TV as a messaging medium has largely been replaced by the Internet and mobile technology.

Parents and providers are still the trusted purveyors of immunization information for teens, but we need to adapt how we share that information with them to ensure receipt.





5 Summer Books for Strong Daughters

7 07 2010

Imagine your daughter relaxing on a hammock, no TV, iPod, cell phone, or laptop anywhere to be seen. Now picture her reading a book without vampires or princesses or Miley Cyrus –a book that empowers and inspires.

Help your daughter enjoy the magic of summer reading by sharing these gems with her. Organized by grade, these five books are full of girl-power and sure to inspire your younger daughters.

1. Madeline by Ludwig Bemelmans (Preschool and Kindergarten)

Who can resist the picture-goodness of Madeline, the little French girl with a brave and adventurous spirit?  Madeline makes mischief, but also finds adventure and new friends as she travels around the great cities of Europe, including London, Paris and Rome. Madeline is for all the little girls with brave hearts.

2. Daisy Dawson is on Her Way by Steve Voake (1st, 2nd grade)

Daisy’s tendency to dawdle leads her on a great adventure with animals. Given the gift of talking to animals by a butterfly, Daisy soon grows close to a dog and a horse and many other animal friends. Join Daisy in this first book of a series, as she learns more about friendship on the road to many adventures.

3. Anne of Green Gables by L.M. Montgomery (3rd, 4th, 5th grade)

Who doesn’t love an orphaned redhead with verbal precocity and a knack for getting into scrapes? Join Anne in the first of the series that follows her as she finds a family and makes friends and mischief on Prince Edward Island at the turn of the last century. Her fiercely independent spirit and creative resiliency are also captured in the Hallmark Hall of Fame movie version of the story, starring Megan Followes.

4. Harriet the Spy by Louise Fitzhugh (3rd, 4th, 5th grade)

Harriet is not just a well-off little girl with a strict but loving governess living in Manhattan. She is, more importantly, a spy, with a daily “spy route” and an ever-present notebook. Her wry observations and stealthy adventures, including the often-told “dumbwaiter” exploits, will light the imaginings of any reader.

5. Wrinkle In Time by Madeleine L’Engle (6th, 7th, 8th grade)

Many of us come to science fiction through the ominous opening line of this wonderful book by Ms. L’Engle (“It was a dark and stormy night…”). Join heroine Meg Murray, an incredibly bright but awkward girl making her way in a puzzling world, as she and her family are visited by a dark stranger, who has fallen through a “wrinkle in time” (a “tesserac”) on his way to another world. The first in a marvelous series your daughter will remember fondly when she’s older.

Any books we left out that you’d recommend?

Share





5 Quick Tips for Nonprofit Facebook Success

23 06 2010

Social media (user- generated and interactive web content such as Facebook and Twitter), works incredibly well for companies like Starbucks and Coca-Cola, but did you know it can be powerful for nonprofits?

When it comes to communicating messages widely and effectively, Facebook has the potential to benefit most nonprofit groups regardless of size or budgets. And in terms of reach (number of people who use it), Facebook recently surpassed Google. This dominance is good news for organizations that learn to use it effectively.

If your nonprofit wants to broadcast information to a widening group of people, Facebook is the tool for you.  Like all social media tools, your success is linked to your ability to utilize it efficiently and effectively.

Once you’ve set up your Facebook page,  these 5 quick tips will help insure your success:

1. Build your fan base. Inviting your existing Facebook and email contacts to Like your page is time well spent.  It’s also effective to search out and “Like” other pages on Facebook that relate to your work, as you’ll often attract their audience to your page. Once you get your page “fans” to 20-30, you’ll be on your way. You should also participate in other page communities by leaving comments and notes regarding their links and news. If you want fans, you need to be a fan.  (Although the term “fans” is no longer prominent on Facebook, it indicates the frequenters of your page.)

2. Communicate with your fans. Fans are members of your page and have joined because they’re interested in what you’re saying and doing. Your Facebook page allows you to email your fans directly about timely matters such as upcoming events, celebrations, or contests (see point #3). The key to successful fan communication is to not spam people. Once a month is about right, unless there is something pressing or timely such as a call to action or an event.

3. Hold a Contest. Page contests allow you to inject some fun into your Facebook community and increase participation in and enthusiasm for your work. Some popular ideas include caption contests, guess the story behind the picture, or name our [fill in the blank] (fundraiser, new office space, new employee title). Contests can be fun, and are a great way to boost your page fan base.

4. Update page daily with news, links, and shares.  By updating your page with organizational news and views from around the web, you’ll help your fans stay plugged into your mission and message.

5. Put a Facebook badge on your website. Facebook makes it easy to create a badge promoting your Facebook page, which you can add onto an existing web page. If you take the time to create one and ask your fans to place it on their site as well, you’ll soon see a jump in your fan base. Don’t forget to put one on your blog!

For a nonprofit, sharing your mission through page communications will strengthen your work in the long run.  For more nonprofit-related tips on using social media, check out PKIDs’ Communications Made Easy program.

Share





Labor Inductions Lead to Earlier Births

11 06 2010

It is my personal belief that pregnant women who are less than 6 feet tall should not be allowed to carry twins. Not literally, of course, but as a 5’3” pregnant woman carrying twins, I more or less cried with relief when my OB recommended an induction at 39 weeks.

Given a recent study which associates an increased rate of induction with lower birth weight and earlier birth, I ought to have paused a bit before submitting to the induction.

In the study, researchers found a correlation between the increased rate of induced labor in the U.S. (48% between 1993 and 2003) and earlier births, as well as lower birth weight.

Circumstances which merit an induction are hotly debated, with some decrying most inductions as invasive and unnecessary while others maintain that better technologies allow for more medically appropriate interventions.

Possible reasons for an induction include:

• Fetal distress

• Uterine infection

• 10 days past estimated due date

• Maternal medical condition

The reasons for the increased rate of induction were not investigated as part of this study, but the resulting earlier births and lower birth weights are of concern because of their correlation with complications such as respiratory infections and related illnesses. And the increased usage of labor induction could be a bellwether of further complications for newborns.

Most traditional healthcare providers will recommend against inducing labor unless it’s deemed medically necessary. Despite the temptation to push labor along using various “natural” methods, the Mayo Clinic recommends instead that you:

1. Stay in touch with your healthcare provider

2. Turn on your answering machine/voicemail

3. Relax and let nature take its course.

(Rachael Brownell is the statuesque mother of three adorable munchkins, and PKIDs’ Director of Outreach.)


Share





GoodSearch: Giving the 2.0 Way

30 06 2009

Want to do something for your fav nonprofits, but the wallet’s a bit thin?  Try GoodSearch.

It’s a Yahoo! powered search engine that donates to the charity of your choice for every search you make.

Goodsearch_goodshop

If shopping online is more your thing, GoodSearch also operates GoodShop, an online store that gives back up to 30% of every purchase to the charity of your choice.

Using GoodSearch

Go to GoodSearch and enter the charity you wish to support in the second search box under WHO DO YOU GOODSEARCH FOR?  Click the verify button.

GoodSearch-Web-search

If the charity is listed on GoodSearch, you’ll see this under the search box: “Search now and money will go to your designated cause.”  That means the charity is verified.

Once it’s verified, go to the search box above the charity search box and enter your search term(s), as you would in any browser.  Use this each time you search and money will be donated to the charity you choose for that search.  If you have more than one charity that you support, you may alternate between the various charities.

Charity not verified?

If the charity you entered can’t be verified (you’ll see text below the search box indicating that you need to re-try your search), then go to the Add A New Charity page. The link to that page is at the bottom of the GoodSearch home page.

Registration of a charity is free and easy, but you’ll need to be familiar with the charity to fill out the form.  Also, make sure you have the nonprofit’s EIN, or Employer ID Number, for the form.

If everything is entered correctly, you’ll get an email stating the acceptance of your charity and instructions on how to promote your charity’s new revenue tool.

Once your charity’s accepted, you can start searching and shopping for good!

Using GoodShop

Once you’re at GoodShop, fill in the WHO DO YOU SUPPORT box, if it’s not automatically filled in with the charity of your choice, then click the verify button.

There are several ways to find stores:
•    Near the top of the page, search for a specific store, or
•    search the alphabetized dropdown list, or
•    scroll down the page to see the most popular stores, or
•    search by category from the left side of the page.

goodshop_goodsearch_Coupons_coupon-codes_deals

At the bottom of the GoodShop page, there are popular coupons and deals, or there may be deals and coupons to be found on a store’s page.

Top retailers like Best Buy, Amazon, Buy.com, and eBay are participants in this cool deal that benefits buyers, sellers and, most of all, nonprofits!

Just click on the store where you want to shop, use any coupons that are listed on the store’s GoodShop page, and click the “GoodShop This Store” icon to begin shopping for good!

Browse the Internet with GoodSearch and shop with GoodShop.  It’s the feel-good way to help out PKIDs and other nonprofits without squeezing your budget.

Share





Finding Health Info on YouTube

29 06 2009

YouTube is a vast library of online videos.  There truly is something there for everyone.

This amount of content makes narrowing a search challenging, but doable.  It is possible to find quality health-related videos on YouTube.

sony-bravia-youtube

Creating An Account
Go to YouTube.com and create an account by clicking the Sign Up link on the top right.

As you’re filling in the blanks on the sign-up page, notice the little box that says, “Let others find my channel on YouTube if they have my email address.”

Channels are people’s accounts. Think of YouTube as a giant TV and everyone signed up, including you, is hosting his/her own channel. Yikes! Very crowded, but there are gems in the crowd.

Once done with the sign-up page, you’ll go to another page where you’ll type in your email and password.  At the end of this process, YouTube sends you an email asking you to confirm your account.  Follow the email instructions and you’ll soon be on your very own YouTube account page.  When you get there, look in the upper right corner of that page.  If your user name is there, you’re signed in and ready to go.

Your Page
Take a look at your personalized home page. The first option you have is Add/Remove Modules.  Click on that to go to Account Settings, where you pick and choose what you want to see on your home page (e.g. add/remove subscriptions, recommendations, friend activity, ect.).

Subscriptions is next (videos from channels to which you’re subscribed), then Recommendations (videos recommended by YouTube that you may like), followed by Friend Activity (videos your friends have uploaded), Featured Videos (videos that are featured on YouTube), and Videos Being Watched Now (which is self-explanatory).

Searching YouTube
Finding health channels to subscribe to is easy―just type a keyword (e.g HIV/AIDS, pertussis, H1N1, etc.) into the search box.

The search brings you results from Channels (other users’ accounts) and Playlists (a user-maintained list of videos).

Browse the channels and playlists and when you find something you like, click the gold Subscribe button on that page.

YouTube-CDC-Streaming-Health

Subscribing allows you to get up-to-date videos from the channels or playlists you select and feeds those videos to your home page.

When looking for a range of information providers to subscribe to, sorting by Playlist can be beneficial, as playlists may be made up of videos created by that particular user, or videos the user likes that are created by others, or a combination.

YouTube - health search

You can also click on the Community tab (see above) and browse videos by categories, shows, movies, channels, contests and events.

Once you’ve identified a health information source and determined its credibility, click subscribe.

The new videos from that user’s channel or playlist will then show up on your YouTube home page under subscription.

It is that easy, so jump in and don’t forget to find some funny vids to get you through the day.

Visit PKIDs and GETVAXED on YouTube, subscribe to our channels and check out our favorites.

Share





Researching Health Information on Twitter: Tip#1 – Hash It!

19 05 2009

Twitter_Logo

Social media has made the spread of information lightening fast.

One of the most interactive and helpful social media Websites is Twitter, a microblogging service that lets you make frequent 140 character updates.

As an avid Tweeter myself, I have found quite the handful of useful tools to navigate the Twitterspace. Some of these tools can be used to stay abreast of pertinent health information.

Tip #1 is the hashtag (#). The hashtag lets someone follow a conversation or relate his or her tweet (a.k.a. message) to a topic.

Take a look at one of  PKIDs’ tweets:

Twitter_Post_PKIDs_profile

In the post, there are multiple hashtags (#cellphones, #germ, #health) that, when typed into Twitter’s search box, will allow you to follow the current trends on that subject.

View what the search box looks like below. It’s also featured on the bottom right side of your Twitter profile page (or look at http://twitter.com/pkids).

Twitter_Search_pkids_profile

The search function also shows recent hot topics and allows you to search for topics you’re interested, i.e. #health for health information.

So, why use the hashtag?

Not every hashtag has a conversation attached, but the # attached to a word allows Twitter users to tag relevant posts so others can find them, even if you aren’t following their posts on Twitter. Hashtags before a specific word, like #health, also help exclude irrelevant posts like “I am a health freak,” which wouldn’t teach you much.

Here are a few good hashtag choices for health info:
#health
#wellness
#medicine
#medical

If you want more specific health information use the specific disease or virus name, like #hepatitis or #H1N1.

There are also Twitter-independent tools you can use to follow health information on Twitter, without getting a Twitter account. TweetDeck and Search.Twitter.com are two that are easy and free to use.

And remember, as with all information on the Web, not all of it is credible. Consult your doctor before acting on any health advice from a third party.

Stay tuned next week for another tip on social media and your health.








Follow

Get every new post delivered to your Inbox.