Here at PKIDs we’ve been talking and thinking about social media and nonprofits, particularly health-related nonprofits, for the past year. Our Communications Made Easy Program focuses on helping immunization educators use social media to reach a broader audience.
As part of the program, we host how-to webinars for immunization educators. To listen to any of our social media or social marketing webinars, go here to register and you’ll have access to our library of webinars. To date, we’ve covered a number of topics including LinkedIn, Facebook, Twitter and YouTube.
There are plenty of nonprofit groups who could teach us a thing or two about effectively using social media, so this week marks the beginning of a new blog series we’re calling Nonprofit Social Media Superstars! Once a month we’ll highlight great examples from around the Web of groups using their social media chutzpah to make a difference.
Even though GAVI has resources not available to many nonprofits, the methods they employ to maximize their organizational presence on Facebook are simple but effective. GAVI’s Facebook page does these four things particularly well:
- Customized Page – By adding a banner, a person coming to this page immediately learns something about GAVI (they support children) without reading anything further.
- Quality Interaction – GAVI posts regularly (several times daily) about global happenings, including those not directly related to their mission and projects. They also engage their fans (page audience) with conversation starters and discussions.
- Organizational Information – Every page allows organizations to post mission statements or brief accountings of work. GAVI adds a simple sentence that engages and challenges the reader to take action. “The world needs changing. Join us.”
- Shameless Self-Promotion (in a good way) – Many nonprofits are either too swamped or too reticent to promote their good work. GAVI places information about their projects and related pages right on their main fan page (see below).
If you’re doing the work, why not share as much information about it as possible? Facebook makes it very easy, by allowing you to promote your projects and programs in the sidebar.
If your organization has decided to invest time in social media such as Facebook, following GAVI’s example would behoove you.
See a nonprofit doing wonderful things with social media, or think your group deserves nominating? Send an email to firstname.lastname@example.org and tune in for our next Nonprofit Social Media Superstar!