- Reduce new HIV infections
- Increase access to care and improve health outcomes for people living with HIV
- Reduce HIV-related health disparities
Such broad strokes are perfect for the likes of Twitter, according to the AIDS.gov team. Twitter as a health communications tool is exemplified by the success of the recent National HIV Testing Day Twitter Town Hall.
A Twitter Town Hall, a group of people tweeting about the same topic at the same time (and using key hashtags), is an excellent method to reach a wider audience using social media with a relatively low investment of organizational resources.
The types of Twitter interactions may vary—from dialogue, to link and picture-sharing, to retweeting—but one thing is clear: different demographics can be reached using Twitter, versus Facebook, radio and television.
For health educators, a broader reach is always a good thing.
Try these tips from AIDS.gov to increase your organization’s Twitter effectiveness:
- Integrating Twitter into an overall communications strategy
- Consistently tweeting news and updates
- Promoting your organization’s Twitter work on business cards, websites and other materials
- Interacting with Twitter and making sure to share links and retweet information from those in your industry
Like this story? Retweet it!