AIDS.gov Tweets Right!

4 11 2010

AIDS.gov, a coalition of several federal agencies, uses Twitter and other social media such as Facebook as cornerstones of their communications strategy.

These efforts support the President’s National HIV/AIDS Strategy, which has three primary goals

  1. Reduce new HIV infections
  2. Increase access to care and improve health outcomes for people living with HIV
  3. Reduce HIV-related health disparities

Such broad strokes are perfect for the likes of Twitter, according to the AIDS.gov team.  Twitter as a health communications tool is exemplified by the success of the recent National HIV Testing Day Twitter Town Hall.  

A Twitter Town Hall, a group of people tweeting about the same topic at the same time (and using key hashtags), is an excellent method to reach a wider audience using social media with a relatively low investment of organizational resources.

The types of Twitter interactions may vary—from dialogue, to link and picture-sharing, to retweeting—but one thing is clear: different demographics can be reached using Twitter, versus Facebook, radio and television. 

For health educators, a broader reach is always a good thing.

Try these tips from AIDS.gov to increase your organization’s Twitter effectiveness:

  • Integrating Twitter into an overall communications strategy
  • Consistently tweeting news and updates
  • Promoting your organization’s Twitter work on business cards, websites and other materials
  • Interacting with Twitter and making sure to share links and retweet information from those in your industry

Like this story? Retweet it!


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