Going Mobile

5 05 2011

We’re going mobile with our health info.  We’ll keep the websites and social media accounts we currently have, but once we find the funding (a daily mutterance in nonprofit offices worldwide), we’ll add access and tools for mobile users.

Researchers at the Pew Internet & American Life Project and the California Healthcare Foundation  studied mobile technology and found that 85% of American adults use a cell phone, with 17% of them having used their phones to look up health/medical info.  That figure goes up to 29% when we’re talking specifically about younger adults ages 18-29.

We want to stay connected to our audiences and make it easy for people to retrieve the information they need when they need it.  We believe that, just as the use of social media is embedded in the habits of Americans under the age of 30, so will be the use of mobile technology within a few years.  That’s where Americans are headed.  That’s where the world is headed.

A paragraph in the Mobile Health 2010 report reminds us of how social media usage was once talked about, as whispers of a changing reality, and now that reality is here.

“The ‘mobile difference,’ which Pew Internet first identified in 2009, is the observation that once someone has a wireless device, that person is more likely to use the internet to gather information, share information and create new content. These patterns are beginning to emerge in Americans’ pursuit of health information on mobile devices as well as traditional wired computers.”

These patterns will soon be the norm.  Where do you see your public health education dollars being spent over the next five years?

Photo credit: juhansonin


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