Facebook Timeline

26 03 2012

If your Facebook page doesn’t look like this (see below), you better get ready, because it will change over automatically to the new layout on 30 March.

That giant image at the top, called the Cover Image, is a significant change. Now, last week, we were helping to promote World Water Day, so we loaned our cover image space to water.org. Normally, we have something PKIDs-related up there. You will want something that relates to your organization’s work in that space.

The cover image dimensions are 851 pixels wide x 315 pixels high.

Open your picture editor and choose “new” to create a new image. Set the image size at the pixels stated and then just lay it out as you like.  Keep in mind that your profile picture (see our big purple P above) juts up into your cover image, so don’t put anything critical in that space when designing the cover.

Some Facebook rules about the cover image are:

  • All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
  • Covers may not include:
    • price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
    • contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
    • references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
    • calls to action, such as “Get it now” or “Tell your friends.”

Facebook has removed your automatic landing tab, if you had one, and given you this space instead. 

If you want new visitors (those who haven’t “liked” your page yet) to first land on a tab that encourages them to “like” your page, you can still do that. Create the tab, copy the URL for that tab, and use that URL in all of your hyperlinks that point to your Facebook Page. When they click on that hyperlink, they’ll be taken to your custom landing page.

You can have up to 12 tabs/apps. Four are viewable at any one time, and when folks click the down arrow, the rest appear for viewing. These are located under the cover image to the right of the About paragraph. You can move them around so that certain apps are part of the four that are viewable all the time. Put your page in edit, hover over the app icon and click on the edit pencil. At the top of the dropdown box it says, ‘swap position with’ and you just click the name of the app or tab you want to swap.

You can also change out the thumbnail image of each app/tab by clicking on the ‘edit settings’ and choosing Custom Tab Image: Change.

The image size for a thumbnail is 111 pixels x 74 pixels.

You can hover over the Liked button on a page and see a few options, one of which is to unlike the page. The Interests list is also located here. You should try it out to get an idea of what it is. It’s a way of bookmarking pages or people on Facebook and listing them under whatever list name you choose. You can make those lists viewable by all, some, or no one but your page admins.

I haven’t gotten into it yet, other than to create a list to see how to do it. I’m not sure if this is something that will be useful or not. But, because one’s newsfeed quickly fills up each day, being able to check out a list of interest to see what they’re up to—for instance, a list of vaccine advocates—would be a way to drill down through the mass of information you get each day.

There are a couple of things you can do to posts. Hover over one and click the star. That post will be highlighted and spread across both columns. Try it and see, you can always click the star again to unhighlight a post.

You can also ‘pin’ a post to the top of the wall for a week or just a day or two, whatever you want. If it’s something you really want everyone to see, try it. Experimenting is fine! To pin a post, click on the edit pencil of a post and choose ‘pin to top.’ You can always reverse your actions to unpin it.

There are a few more gewgaws to the new Facebook layout, but we’ll get into those later. You know enough to get set up. Don’t be afraid to experiment. And, if you have any suggestions for others, we’d all love to hear them!

By Trish Parnell


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