I’m Immunized! (Pass it on!)

12 11 2013

At PKIDs, we have seen the awful reality of children affected by preventable disease: horrible illnesses, hospitalizations, chronic infections, and sometimes death. C

We share our stories with the hope that others will learn from them and get their families fully vaccinated to protect themselves and the ones they love.

In the same way that we are intimately familiar with the harm that comes from not vaccinating, we are also joyously aware of what happens when a family is fully vaccinated.

We want families to understand that getting vaccinated isn’t just about avoiding the horrors of disease. It’s also about experiencing the happiness of health.

Our I’m Immunized! campaign is a visual depiction of immunized people living happy, energetic lives.

We invite you, as immunization advocates, to share these images through your social media platforms, and to use them in your organizations’ educational outreach.

Immunization advocates at PKIDs share their families’ personal stories of illness and loss with the hope that those who hear the stories will be motivated to protect themselves and their loved ones through vaccination.

We humans are certainly motivated by empathy for others and a feeling of vulnerability for ourselves and those we love.

We are also motivated by positive messages that make us aspire to attain positive goals.

Both approaches may be effective, as noted by Angela Y. Lee and Jennifer L. Aaker in Journal of Personality and Social Psychology: “A positive frame that promotes something desirable is more effective than a negative frame that laments the absence of something desirable. At the same time, a negative frame that threatens the onset of something undesirable is more effective than a positive frame that promises the absence of something undesirable—a concept known as ‘regulatory fit’.”

RRAs parents, we at PKIDs share the realities of vaccine preventable infections with those who question the need for protection by immunization. We also propose to share the benefits of a vaccinated life.

Staying healthy is good. When you’re healthy, you can play and party and easily tackle life’s challenges. Vaccinating is a beneficial choice because it makes one’s life healthier and therefore happier. Adding that messaging through the I’m Immunized! campaign to our current communications mix is just what we all need to help spotlight the positive aspects of vaccination.

We encourage you to send us pictures (pkids@pkids.org) of family members of various ages who have been immunized. We’re looking for good, impactful photography. We will format them and add them to the growing library of images depicting the positive that comes through immunization.

Or, upload your pictures to your social media platform of choice (Google+, Instagram, Facebook, Twitter, etc) and use the hashtag #I’mImmunized! or, #We’reImmunized! if there’s more than one of you in the photo.

We’d love to hear or see how you’re using these images to promote immunization. Share with us directly at pkids@pkids.org, or in the comment section below.

Thanks!