New Movement Spotlights The Value Of Vaccination

3 09 2014

Encouraging conversation through valueofvaccination.org

An ever-growing body of individuals and organizations has come together for the purpose of highlighting that which is well-known but seldom stated: vaccination adds value to our lives.

Building upon a groundswell of public support for vaccination, the Value of Vaccination movement is garnering attention to the benefits that vaccines bring to every community. The initiative features the sharing of personal stories, videos demonstrating the positive impacts of vaccination, and easy-to-understand guides to the science behind vaccines and the immune system.TVOV-1500

The movement is expanding beyond the website to include social media platforms, including Facebook, Twitter, and Pinterest. The goal is to encourage conversation at home, at work, and at school about the value of vaccination.

“The importance of dialogue around vaccines has become recognized globally,” said Heidi Larson, who leads the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine. “Conversations between health providers and the public, among individuals, families and communities, and between the public and policy-makers are key to building trust. This important value-centered movement appreciates the science, but puts people at the center. ”

A call has been put out to the public to provide ideas on how best to illustrate the value of vaccination to others. It’s hoped that through crowdsourcing, new and unexpected methods of communicating this critical dimension of public health will be discovered.

Value of Vaccination is a body of individuals and organizations working together to promote the fact that vaccines bring value to our lives, and the many ways in which that value is actualized. This program is supported by a host of volunteers, along with financial support from PKIDs, a nonprofit based in the US. For more information, visit www.valueofvaccination.org.


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